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Google Analytics plugin or Tag Manager plugin: benefits and disadvantages

2017. 09. 17. | For Beginners

WordPress has a great gallery of plugins, extensions written by 3rd party developers. There are some plugins in the top downloaded list, which are installed on many websites, that makes it easy to measure website traffic, visitor behavior using Google Analytics. More...

Download

Download the latest version of my Google Tag Manager plugin for WordPress and start using advanced GTM on your website without coding!

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Contribute

Interested in early releases of new features?

Do you want to contribute to the source code?

Visit the GitHub repo of the plugin

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Tag Manager basics

  • How to access a dataLayer variable in Google Tag Manager
  • Do I need Tag Manager?
  • Google Tag Manager account structure
  • How to enable Google Analytics tracking
  • Basic terms you should know
  • What is a dataLayer?

How to articles

  • How to make your WordPress theme compatible with Enhanced Ecommerce tracking
  • How to setup Dynamic Remarketing in Google AdWords
  • How to exclude admin users from being tracked
  • How to track embedded media players (YouTube, Vimeo, SoundCloud)

Recent blog posts

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  • GTM4WP v1.8 beta 1 is here – by far the longest changelog
  • Missing Google Analytics transactions? Here are 10 reasons why!
  • Google Analytics plugin or Tag Manager plugin: benefits and disadvantages

Tag Manager basics

  • How to access a dataLayer variable in Google Tag Manager
  • Do I need Tag Manager?
  • Google Tag Manager account structure
  • How to enable Google Analytics tracking
  • Basic terms you should know
  • What is a dataLayer?

How to articles

  • How to make your WordPress theme compatible with Enhanced Ecommerce tracking
  • How to setup Dynamic Remarketing in Google AdWords
  • How to exclude admin users from being tracked
  • How to track embedded media players (YouTube, Vimeo, SoundCloud)

WordPress.org

  • WordPress.org plugin page
  • Plugin support
  • Plugin reviews
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