• Facebook
  • Twitter
  • RSS
Google Tag Manager plugin for WordPress
  • Home
  • The plugin
    • Installing the plugin
    • WP.org Support page
    • WP.org Plugin page
    • Setup plugin features
    • Data Layer variables explained
  • Free Learning
    • Tag Manager basics
    • Do I need Tag Manager?
    • Google Tag Manager account structure
    • Basic terms you should know
    • What is a dataLayer?
  • Blog
  • Contact me
Select Page

Google Analytics plugin or Tag Manager plugin: benefits and disadvantages

2017. 09. 17. | For Beginners

WordPress has a great gallery of plugins, extensions written by 3rd party developers. There are some plugins in the top downloaded list, which are installed on many websites, that makes it easy to measure website traffic, visitor behavior using Google Analytics. More...

Download

Download the latest version of my Google Tag Manager plugin for WordPress and start using advanced GTM on your website without coding!

Download

Contribute

Interested in early releases of new features?

Do you want to contribute to the source code?

Visit the GitHub repo of the plugin

GitHub repo

Tag Manager basics

  • How to access a dataLayer variable in Google Tag Manager
  • Do I need Tag Manager?
  • Google Tag Manager account structure
  • How to enable Google Analytics tracking
  • Basic terms you should know
  • What is a dataLayer?

How to articles

  • How to make your WordPress theme compatible with Enhanced Ecommerce tracking
  • How to setup Dynamic Remarketing in Google AdWords
  • How to exclude admin users from being tracked
  • How to track embedded media players (YouTube, Vimeo, SoundCloud)

Recent blog posts

  • Google Tag Manager for WordPress v1.10 – Even better WooCommerce integration
  • Facebook Pixel update: do you think you are ready?
  • GTM4WP v1.9: AMP, WooCommerce, Google Optimize and more
  • GTM4WP v1.8 beta 1 is here – by far the longest changelog
  • Missing Google Analytics transactions? Here are 10 reasons why!

Tag Manager basics

  • How to access a dataLayer variable in Google Tag Manager
  • Do I need Tag Manager?
  • Google Tag Manager account structure
  • How to enable Google Analytics tracking
  • Basic terms you should know
  • What is a dataLayer?

How to articles

  • How to make your WordPress theme compatible with Enhanced Ecommerce tracking
  • How to setup Dynamic Remarketing in Google AdWords
  • How to exclude admin users from being tracked
  • How to track embedded media players (YouTube, Vimeo, SoundCloud)

WordPress.org

  • WordPress.org plugin page
  • Plugin support
  • Plugin reviews
  • Facebook
  • Twitter
  • RSS
Cookies are not evil
This website may use cookies to remember your log-in details, to optimize site functionality for your use, and deliver marketing based on your interests.

This does not include collecting any personal data of you. In any case we need to process any of your personal data, we will ask for your specific consent later for sure.

Accepting this message only means that we will be able to analyze site content performance using larger buckets of users and to deliver tailored messages to those user buckets. We will be not able to analyze your activity alone especially not in a way where your name or any personal data of you is attached to this analysis.

Accept Settings
Privacy & Cookies Policy

Privacy Overview

To read our privacy policy, please visit our privacy page.
Necessary
Always Enabled

This is an necessary category.

Statistical

Tracking of website usage without using any feature that would involve personal data processing either by us or by our tracking vendor. This includes IP address anonymization and disabling features related to interest based advertising.

Advertising

Tracking codes that could be used to tailor our messages based on your interests. This does not mean that we will be able to track your activities alone especially not in a way that would allow us to connect your name or other personal data to your website activities.

Save & Accept