Google Analytics plugin or Tag Manager plugin: benefits and disadvantages

WordPress has a great gallery of plugins, extensions written by 3rd party developers. There are some plugins in the top downloaded list, which are installed on many websites, that makes it easy to measure website traffic, visitor behavior using Google Analytics. More and more users of my Google Tag Manager plugin are therefore confused how this plugin and Google Tag Manager itself differs from those very good and popular Google Analytics plugins. Let’s talk about the├é┬ábenefits of using my plugin.