Data about the browser of a user

Please note: this feature is still in beta. If you are using it, please let us know whether it works for you as expected.

How to enable browser variables?

This feature is disabled by default which means that you will need to enable it:

  1. Go to Settings / Google Tag Manager on your WordPress admin area
  2. Click on the Basic data tab
  3. Click on the Browser/OS/Device subtab
  4. Put a check mark into the boxes shown on that page

Enabling this will allow you to access the following Data Layer Variables on all pages.

Note: you do not need this feature to be enabled to collect browser/os/device data with Google Analytics. You may want to use this feature to pass such data towards other 3rd party systems or to limit certain tags in your Google Tag Manager container to only certain browsers/operating systems/devices


The name of the browser your visitor is currently using to view your site. Example values are: Chrome, Firefox, etc.


The full version number of the browser, including minor and build numbers. Example value could be: 48.0.2564.103 (this is an earlier Chrome version number)


The name of the engine your browser is currently using to render the webpage. For Chrome users this will be mostly Blink, for Firefox users Gecko, etc.


The version of the engine your browser is currently using to render the webpage.