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Google Tag Manager for WordPress
  • Home
  • FeaturesExpand
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • SetupExpand
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • DevelopersExpand
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
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Google Tag Manager for WordPress
Home / Google Tag Manager basics

Google Tag Manager basics

If you are new to Google Tag Manager, I collected some infos for you to be able to decide whether you need Google Tag Manager on Your website or not.

Google Tag Manager is Google’s free product that can handle your tags. It’s easy, isn’t it? 🙂

The term “tags” can be confusing since WordPress has its own tags so you might ask the question “why the hell do I need a 3rd party tool to manage my WordPress tags?” The question is good, the answer is simple: the term “tag” in Google Tag Manager is something very different.

  • If you are “simply” a blogger, you may already use Google Analytics using one of the Google Analytics plugins for WordPress available. Those plugins place a small code snippet into your webpages so that Google can track visitors and many more on your website.
  • If you are an e-commerce store and you are using some PPC tool you may have a so called “conversion code” from your agency to be able to track orders/leads/subscribers/etc. on your site inside the PPC system.

We call all kind of them a “tag”.

Google Tag Manager can help you manage those tags on your website by enabling you the enter every necessary information on an easy-to-use website and let Google to handle how to include those tags. You may already asking yourself: do I really need Google Tag Manager? Not every website needs it.

  • Do I need a Tag Manager tool?
  • Google Tag Manager account structure
  • Basic terms you should know
  • What is the data layer?
  • How to access a dataLayer variable in Google Tag Manager

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  • Plugin support
  • Plugin reviews
  • Home
  • Features
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • Setup
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • Developers
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
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