Skip to content
Facebook Twitter Github RSS
Google Tag Manager for WordPress
  • Home
  • FeaturesExpand
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • SetupExpand
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • DevelopersExpand
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
Download
Google Tag Manager for WordPress
Home / Use special 3rd party data in Google Tag Manager / Operating system attributes in the data layer

Operating system attributes in the data layer

This feature uses the bundled WhichBrowser library to identify some attributes of the operating system that is used by your site visitor. Please make sure you are not using this data for unethical purposes and to request consent from the user if accessed and processed in a way that might be related to data protection regulations around the world.

Note: you do not need this feature to be enabled to collect browser/os/device data with Google Analytics. You may want to use this feature to pass such data towards other 3rd party systems or to limit certain tags in your Google Tag Manager container to only fire on specific operating systems.

By enabling this feature, you can access the following data layer variables:

  • osName
  • osVersion

osName

This will include the name of the operating system that your user is currently using to run the browser. Example values are: Windows, Android, iOS, etc.

osVersion

This will include the version of the operating system that your user is currently using to run the browser. Example values are: 11 (for Windows), 13 (for Android), etc.

© 2025 Google Tag Manager for WordPress - Privacy policy

  • WordPress.org plugin page
  • Plugin support
  • Plugin reviews
  • Home
  • Features
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • Setup
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • Developers
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
Search