WooCommerce

Missing Google Analytics transactions are on my top list of frequently asked questions via the support forum or email. If you are running an e-commerce store and tracking orders using Google Analytics, most probably you encountered the problem: you see a purchase on your admin backend but you do not see this in your Google Analytics reports. And this is usually not related to the webshop system you are using: WooCommerce store owners face this issue maybe daily just as Magento users or even Shopify store owners. But why is that? Is this a bug? A “feature”? Something you need to live with or something that can be fixed? Let’s get through some explanations and possible fixes.