Main features of the plugin
Standard post/page data
Use standard post / page attributes as dataLayer variables
Add Google Analytics Enhanced Ecommerce or Classic Ecommerce data to the dataLayer to implement measurement in Google Tag Manager easily.
Track media players
Track usage of popular embedded media players: YouTube, Vimeo, Soundcloud
Browser / OS / Device data
browser data (name, version, engine)
OS data (name, version)
device data (type, manufacturer, model)
Fire tags in your Google Tag Manager container based on the weather conditions around your visitor.
GTM4WP can inject the page hiding snippet of Google Optimize so that you do not need to add it manually to your theme
Track how deep your users are scrolling on your pages and fire tags in your Google Tag Manager container based on scroll events.
Contact Form 7 integration
Track successful form submissions of your Contact Form 7 forms.