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Google Tag Manager for WordPress
  • Home
  • FeaturesExpand
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • SetupExpand
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • DevelopersExpand
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
Download
Google Tag Manager for WordPress

Google Tag Manager for WordPress

The first Google Tag Manager plugin with business goals in mind.

Setup tracking of user behavior on your website, track ecommerce interaction in your WooCommerce store. Use Google Optimize along with Google Tag Manager, easily use dynamic remarketing with popular advertisement systems.

All this without coding…

Free download Learn more
Google Tag Manager for WordPress

Track WordPress Data

Use Google Tag Manager for WordPress with simple post and page data in your data collection including data from custom post types and taxonomies.

Post attributes

Use post ID, author name, category and tag list to track content and analyze performance

Learn More

Visitor data

Track logged in status, user role and user ID to tailor tracking and reporting to specific user groups.

Learn More

Multisite

GTM4WP works on WordPress Multisite with some limitations. Learn more about the opportunities.

Learn More
Explore all

Track Special Data

Tailor your tracking plan to the name or branding of the device that the user is using while visiting your site.

Use the name and version of the operating system or browser to personalize content using custom codes in your Google Tag Manager container or the personalization feature in Google Optimize.

Store the weather conditions to analyze site and campaign performance segmented by weather attributes like the temperature, air pressure or even wind speed.

Device / OS / Browser

Read from the data layer data about the device being used to load your website, the operating system name and version as well as browser information.

Learn More

Weather conditions

Using an integrated external service, you can read the weather conditions around the visitor.

Learn More

Integrations

Google Tag Manager for WordPress integrates with many plugins and a software. This gives you countless opportunities to improve your marketing and revenue. And the best: all integrations are fully packed and still free!

WooCommerce

Track ecommerce interactions, setup dynamic remarketing for various ad networks, be notified for new customers without extra coding.

Learn More
WooCommerce
Google Analytics

Google Analytics

Track ecommerce data in your Universal Analytics and Google Analytics 4 properties for WooCommerce shops at no extra cost.

Learn More

Contact Form 7

Track successful form submits as well as issues while sending a message.

Learn More
Contact Form 7

Dynamic Remarketing

Setup dynamic remarketing on your WooCommerce webshop without additional coding. Google Tag Manager for WordPress provides all data necessary to setup dynamic remarketing tags in your Google Tag Manager container.

Google Ads

Google Ads

Show product ads from your Google Merchant Center account personalized to each user

Learn More
Facebook

Facebook Ads

Show the most relevant products from your catalog in carousel ads as part of your Facebook strategy.

Learn More
Criteo

Criteo

Personalized product ads shown on a wider programmatic inventory.

Learn More

© 2025 Google Tag Manager for WordPress - Privacy policy

  • WordPress.org plugin page
  • Plugin support
  • Plugin reviews
  • Home
  • Features
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • Setup
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • Developers
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
Search