Use basic WordPress data in Google Tag Manager
Track basic WordPress post and page attributes as well as custom post type attributes. Track content groups and target user segments based on basic WordPress data.
Page / Post attributes
Use post ID, author name, category and tag list to track content and analyze performance
Page / Post listings
Use the total number of posts in a taxonomy listing or the items shown on a single page.
Site search
Track what the user was searching for, where it come from and how many results were shown.
Visitor data
Track logged in status, user role and user ID to tailor tracking and reporting to specific user groups.
Multisite
GTM4WP works on WordPress Multisite with some limitations. Learn more about the opportunities.