Missing Google Analytics transactions are on my top list of frequently asked questions via the support forum or email. If you are running an e-commerce store and tracking orders using Google Analytics, most probably you encountered the problem: you see a purchase on your admin backend but you doÂ not see this in your Google Analytics reports. And this is usuallyÂ not related to the webshop system you are using: WooCommerce store owners face this issue maybe daily just as Magento users or even Shopify store owners. But why is that? Is this a bug? A “feature”? Something youÂ need to live with or something that can be fixed? Let’s get through some explanations and possible fixes.
WordPress has a great gallery of plugins, extensions written by 3rd party developers. There are some plugins in the top downloaded list, which are installed on many websites, that makes it easy to measure website traffic, visitor behavior using Google Analytics. More and more users of my Google Tag Manager plugin are therefore confused how this plugin and Google Tag Manager itself differs from those very good and popular Google Analytics plugins. Let’s talk about theÂ benefits of using my plugin.
It is incredible that nearly 4 years passed since I opened a new folder on my laptop and started to build this Google Tag Manager WordPress plugin. And now, it is time to move to this new domain where the growth of the plugin can be supported much easier. Let me give you a brief history and some details about plans around this plugin.