Google Tag Manager for WordPress v1.10 – Even better WooCommerce integration
Google Tag Manager for WordPress v1.10 delivers besides some bug fixes even better WooCommerce related features to boost your marketing efforts.
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Facebook Pixel update: do you think you are ready?
24th October is an important day in the life of Facebook’s user tracking: the Facebook Pixel. Let me explain you what is happening and what you need to do especially if your business is located in the EU.
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GTM4WP v1.9: AMP, WooCommerce, Google Optimize and more
GTM4WP v1.9 has been released with lots of additions, improvements around WooCommerce and Google Optimize integration and better compatibility with cache plugins.
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GTM4WP v1.8 beta 1 is here – by far the longest changelog
I am happy to announce that v1.8 of this Google Tag Manager plugin is out, at least in beta stage. If you read the changelog, you will see that this version includes by far the most changes, additions in the history of this plugin. Let’s go through those changes.
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Missing Google Analytics transactions? Here are 10 reasons why!
Missing Google Analytics transactions are on my top list of frequently asked questions via the support forum or email. If you are running an e-commerce store and tracking orders using Google Analytics, most probably you encountered the problem: you see a purchase on your admin backend but you do not see this in your Google Analytics reports. And this is usually not related to the webshop system you are using: WooCommerce store owners face this issue maybe daily just as Magento users or even Shopify store owners. But why is that? Is this a bug? A “feature”? Something you need to live with or something that can be fixed? Let’s get through some explanations and possible fixes.
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Google Analytics plugin or Tag Manager plugin: benefits and disadvantages
WordPress has a great gallery of plugins, extensions written by 3rd party developers. There are some plugins in the top downloaded list, which are installed on many websites, that makes it easy to measure website traffic, visitor behavior using Google Analytics. More and more users of my Google Tag Manager plugin are therefore confused how this plugin and Google Tag Manager itself differs from those very good and popular Google Analytics plugins. Let’s talk about the benefits of using my plugin.
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4 years ago… and now a new home
It is incredible that nearly 4 years passed since I opened a new folder on my laptop and started to build this Google Tag Manager WordPress plugin. And now, it is time to move to this new domain where the growth of the plugin can be supported much easier. Let me give you a brief history and some details about plans around this plugin.