If you activate certain plugin features, you automatically get your data into the dataLayer which can be used inside Google Tag Manager to setup variables and tags with lots of data.
In this section you can review dataLayer variable names generated by this plugin so that you can easily create your Google Tag Manager implementation.
- Data about the currently viewed site in a multisite envorinment
- Data about the logged in user on the site
- Data about the currently viewed single page/post
- Data about site search
- Data about the browser of a user
- Data about the operating system used by a user
- Data about the device of a user
- Data about the number of posts on a page or taxonomy
- Data about the weather conditions around the current visitor