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Google Tag Manager for WordPress
  • Home
  • FeaturesExpand
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • SetupExpand
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • DevelopersExpand
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
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Google Tag Manager for WordPress
Home / Setup GTM4WP features

Setup GTM4WP features

If you need assistance in setting up specific GTM4WP features, select one of the following topics:

Data Layer variables generated by GTM4WP

What variables can be read from the data layer when turning on specific features?

Learn More

Exclude admin users from being tracked

How to prevent WordPress admin users from being tracked even if they have lower level roles?

Learn More

Track embedded media players

How to track media players embedded into your site from YouTube, Vimeo or SoundCloud?

Learn More

WooCommerce related features

Setup Google Analytics 4, Google Ads conversion and remarketing tracking and many more WooCommerce related feature

Learn More

Track 3rd party data

Access browser / OS / device attributes or weather conditions around your visitor.

Learn More

GDPR and GTM4WP

Thinks to consider when managing user consent around tracking and the role of GTM4WP and Google Tag Manager in the process.

Learn More

© 2026 Google Tag Manager for WordPress - Privacy policy

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  • Plugin support
  • Plugin reviews
  • Home
  • Features
    • Basic features of GTM4WP

      You can use many post or page attribute in you Google Tag Manager setup even for custom post types and taxonomies.

      Basic data

      Page / post attributes

      Site search

      User data

      Multisite data

      3rd party data

      Browser attributes

      Device attributes

      Operating system attributes

      Weather conditions

  • Setup
    • Setup advanced GTM4WP features

      Integrate your measurement with WooCommerce, setup Google Analytics 4, Google Ads remarketing or conversion tracking maximizing capabilities.

      WooCommerce related

      Google Analytics 4

      Google Ads – Dynamic Remarketing

      Google Ads – Conversion tracking

      Google Ads – Enhanced Conversions

      Other setup articles

      Exclude WordPress admins

      Embedded media players

  • Developers
    • Information for developers and WP managers

      There are several tools in GTM4WP to support your special needs and to adjust plugin behavior to your website or WooCommerce shop.

      Do you want to contribute with a bugfix or a new feature? Visit the GTM4WP’s GitHub page!

      For Developers

      Actions and filters

      WP themes + Proper ecommerce tracking

      For WP managers

      Setup GTM Environments

      Hard code GTM parameters

  • Blog
  • GDPR
Search