Missing Google Analytics transactions? Here are 10 reasons why!

Missing Google Analytics transactions are on my top list of frequently asked questions via the support forum or email. If you are running an e-commerce store and tracking orders using Google Analytics, most probably you encountered the problem: you see a purchase on your admin backend but you do not see this in your Google Analytics reports. And this is usually not related to the webshop system you are using: WooCommerce store owners face this issue maybe daily just as Magento users or even Shopify store owners. But why is that? Is this a bug? A “feature”? Something you need to live with or something that can be fixed? Let’s get through some explanations and possible fixes.